Cupcake Culture

There's a cupcake store down the street from where I live. The idea of a shop devoted just to cupcakes seems odd to me, but apparently it's quite popular. Every weekend when we're out at local restaurants and bars we notice a line out the door of about 30-40 people. People lining up to buy fucking cupcakes! Incredible. Outside there are groups of people sprawled about on benches and tables, languidly picking at cupcakes. Many of these individuals, it almost goes without saying, possess the body type that in a sane world would discourage them from ingesting more sugar. I do wonder, though, if the effect obtained from cupcake consumption equals that of cocktail overload? I doubt it. For one thing, the conversation, I imagine, is not as engaging, nor the imagination as stimulated. Just another scene from modern life that I shall never understand.