Brylcreem has been around since 1928. I've been wearing it off and on since the late 1980s. It has a very distinctive odour, which I find pleasantly reassuring. I've dated women who said it provokes memories of their father. That might not be a good thing if you have designs on their panties, but I persevere anyway.
As you know, I favour a nice tight short hairstyle with the front slicked back or to the side. It seems to have caught on among the youth. In recent years I've noticed a lot of younger chaps with short back-n-sides haircuts and pompadours, which they comb back with cream or gel. I suspect part of Brylcreem's strategy is is to increase their share of this market. Best of luck to them. In local surf towns, the hair product of choice seems to be Hawleywood's Layrite Deluxe Pomade.
Brylcreem remains a classic of grooming accoutrements for chaps.