By the late Sixties, American opinion leaders openly encouraged the wholesale expropriation of WASP culture. Time magazine, for example, pointedly unhooked WASP identity from any particular race, religion, or ethnicity. In fact, America's leading newsweekly issued, in its most magisterial manner, a journalistic dispensation authorizing collective identity theft on a mass scale. "Ultimately," its middle class readers were informed, "Waspism may be more a state of mind, a pattern of behavior, than a rigid ethnic type." Since some "non-Wasps display all the characteristics normally associated with the most purebred Wasps," being "white, Anglo-Saxon and Protestant" is not enough to make someone a Wasp in spirit." Signalling the final collapse of Anglo-Saxon Protestant hegemony, the magazine consigned the ethnoreligious signifier in an already "mildly offensive" ethnonym to lower-case orthography. "Waspism" was defined not as an ethnicity but as an upper-middle class lifestyle, the product not of British blood but of the "right education, style, social position, genealogy, achievement, wealth, profession, influence or politics." From the commanding heights of the corporate media, Time extended its blessing to a rapidly expanding class of "Waspirants" altogether bereft of ancestral ties to England.
The WASP Question: An Essay on the Biocultural Evolution, Present Predicament, and Future Prospects of the Invisible Race, Andrew Fraser (2011)