21 July 2010
Do you think chivalry is dead? No? Neither, it seems, does Chivas Regal. I typically ignore televisual advertisements, even for alcohol, but this one caught my attention. Take a look. How this advert made it past the Planetarian censors, I have no idea. I see it several times a day on Bloomberg TV. It was filmed in Argentina. The message is provocative. It speaks to a code that is true to our nature and therefore eternal. Today the code is buried or ignored, or obscured by kandy-koloured rainbow haze of consumerist propaganda. But for how long? I wonder. New challenges force us to reassess commonly held beliefs and to undertake actions unthinkable just yesterday. Challenges include growing energy needs, government control, environmental issues, Islamic incursions, competition over resources, racial and cultural clashes engendered by migration trends. The postmodern world is breaking down. The decline deepens. A condition of chaos prevails as the world swirls furiously on the Z-axis of time. Our task is to identify an eternal code and grasp it. For the world is returning to archaic values. There is no stopping it. Human beings are not individual atomised units, but rather, as Hellenes knew, zoon politikon. That is, we are political animals, or social beings, who belong to distinct biological and cultural communities. This is the true meaning of Being. We engage in a struggle for survival. History has not ended; it is about to be written. Forward to the past.
Posted by Laguna Beach Fogey at 17:31